Rock & Roll Royalty - Same Principles

I’ve been working with a very cool client lately… One of the World’s most renowned photographers. Literally rock & roll royalty with the most amazing images…

A bit out of my usual sweet spot of tech & legal… 

Some learnings from me – it turns out the same principles apply in working with any ‘expert’ driven business looking to sell more and make more profit:

• Make a plan – Write down what you want and how you’ll get it… what works well and what doesn’t.

• Build a process – Process makes profit permanent. Make sure you know both the cost and the value of the ‘stuff’ clients buy.

• The skills – If you learnt how to be an expert, you can learn the skills to improve profit and revenue.